PUMA x SEKOU

For the launch of the newly released Easy Rider, we were briefed to create a suite of social first content for PUMA UK, featuring brand ambassador SEKOU. The deliverables included 4–6 dynamic videos and 5 still images tailored for social platforms.

The creative direction was built around the concept of “Rewriting a Classic” reviving the legacy of the Easy Rider while spotlighting its deep running heritage. Through storytelling, styling, and culturally resonant visuals, we aimed to reintroduce the silhouette to a Gen Z audience in a fresh, relevant way.

The final assets were crafted to drive awareness, fuel desirability, and support sales by tapping into nostalgia while staying firmly rooted in today’s style and cultural landscape.