MONCLER

I supported with the production of the Moncler TikTok campaign. Tasked with repositioning the brand as one that belongs just as much to summer as it does to the slopes. The concept centered around movement, specifically, dance as a metaphor for summer’s energy and freedom. We sourced standout TikTok creators known for their unique choreography and bold self expression. Each creator embodied a distinct persona, bringing the spirit of the season to life through short, story driven performances.

The result was a series of vibrant, expressive content pieces aligned with Moncler’s "Shapes of Summer" creative, where dance became the language of the brand. A campaign that reimagined luxury as light, liberating, and joyful.